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Giving Your Site\’s Traffic A Boost With Pay Per Click Campaigns
by
Laura J Solomon
Are you a newbie to the tech side of the business world and getting ready to launch a new website? Recovering start up costs and boosting your sales from the get-go are probably the first things on your mind. Perhaps you\’re a veteran in cyberspace and are looking to increase your brand\’s awareness while boosting revenue and gaining a larger target audience. Wherever you\’re business is in regards to the World Wide Web, a Pay Per Click (PPC) campaign could be a driving factor in reaching your business goals.
Implementing a PPC in your businesses\’ website strategy can help you gain traffic to your website by way of purchasing ads on search engines and other websites. Pay Per Click works on a Cost Per Click (CPC) basis meaning you only pay when a person clicks on your ad. PPC is a cost-effective way to advertise and gain visitors to your site because it doesn\’t always require you to pay to get listed. It\’s just one of the ways powerful ways to implement effective online marketing strategies.
PPC can work in various platforms but is not as simple as choosing the right keywords or targeting options for your particular business and/or industry. There\’s a bit of a science to it which means using the right strategies for your brand and budget. Although it may seem like PPC is everywhere, it\’s not a \”cookie-cutter\” solution to driving leads to your site and increasing your ROI at a minimum cost. The following may help you better understand the different channels in which PPC can be used. These are a few, but not all.
Search Engine Marketing (SEM) utilizes sites like Google, Yahoo and Bing to incorporate online advertising and search engine optimization in order to promote your website by increasing your businesses\’ visibility on SERPs (search engine results pages). It\’s not merely enough, though, to have the right set of keywords. Having a good grasp of campaign analytics and website optimization is vital.
Social Media Advertising reaches out to Facebook, Twitter, Google +, LinkedIn, YouTube and more by letting you create content that draws attention to your brand and website. The same ads that you would put on a search engine will reach out to your social media followers and fans in hopes of them sharing with their respective networks while promoting your brand to existing and potentially new followers.
Shopping Engines play a large role for retailers when it comes to selling a product. Being a part of a shopping engine on eBay or Amazon.com (just a couple biggies) offers a site visitor the opportunity to type product queries in an effort to get a complete list of all vendors selling that particular product. Search pages can include product details, pricing and information.
PPC campaigns are a huge part of online marketing. If done right, they can boost your sales and revenue while maximize marketing strategies for your business. If done ineffectively, though, it could cost your business in more ways than one. Finding an experienced team of web developers and social media experts is the first step to providing you will all the tools you need to get your businesses\’ pay per click campaign underway!
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